Narra
Rooted in craft, culture, and heritage, Narra creates contemporary objects that reconnect the Filipino diaspora with the traditions and stories of their ancestry. Narra works with culture bearers, artisans, and indigenous communities to share their work internationally, fostering connections with kapwa and kababayan around the world.
Collaborating with founder Katte Geneta, the brand world of Narra honors the richness of traditional Filipino craft and history while pushing forward a new ethos: delicacy as strength, delicacy as luxury.
Calligraphic letterforms bring warmth to the wordmark, while patterns and textures drawn from Filipino textiles ground the identity in Geneta’s deep research. An expressive color palette, highlighted by an electrifying pink, celebrates the bold, fearless spirit of Filipinos both past and present.
Cultural importance, unwavering strength, and meticulous craftsmanship are distilled into central motifs—including the sun and a signature mirrored N Icon. Narra carries heritage forward, without leaving it behind.
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2025
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Art Direction
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Narra
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Narra
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